Comparing other techniques of body fat estimation

A body fat prediction has an error associated with it, and the size of this error varies depending upon which technique we use to take the measurement. READ MORE

How does body fat estimation work?

Body fat estimation involves measuring what we can measure, and then trying to predict how much body fat you have based on that measurement. READ MORE

Why does body fat distribution matter?

Body fat distribution differs from person to person. Distribution of body fat is a more important indicator of health risk than percentage of fat. READ MORE

Why should we care about body fat?

Excess body weight (i.e. body fat) is one of the most important risk factors for diseases that are killing us that we can actually change. READ MORE

Why is waist to height ratio important?

Waist to height ratio (WHtR) is a measure of central fat distribution. It’s equally fair for short or tall people. READ MORE

‘Body Fat’ good, bad and the ugly

Body fat is an essential nutrient for optimal health and well-being. Your body needs to absorb some fat from food for it to function properly. READ MORE

An approach to a ‘bigger’ body shape

I don’t like the term “Obesity” or labelling different shapes and sizes into a made up category. I’m going to swap the term “Obesity” for “bigger” body shape. READ MORE

Being body positive instead of body perfect

With so much pressure via the media to fit an idealized beauty standard it’s not a surprise so many of us are uncomfortable with our bodies and most of us aren’t “body positive”. READ MORE

How health tech is driving personalization

I’ve always been a proponent of Personalization. The idea that consumers shouldn’t have to settle for generic products and services. READ MORE

Body measurement & quality of life

As much as we like to think we are the same, we are not and neither are our body measurements. The human body comes in every shape and size, and one size does not fit all. READ MORE

Why weight & waist measures are not enough

For decades, public places have been adorned with scales that record an accurate measurement of weight. Many people till today rely on their belt holes to measure their waist. READ MORE

Helpful hints for a successful 3D body mapping session

We want you to have the best experience possible in our pods so we’ve compiled a few hints to help you get a successful 3D body mapping session. READ MORE

What is BMI, is it right for me?

Every body is a work in progress, right? And whether you’re overweight or healthy, your BMI, or Body Mass Index, is a good indicator of where to start on your health journey. READ MORE

Why is waist to hip ratio important?

Your waist to hip ratio (WHR) is a great way to estimate how fat is distributed throughout your body. The lower your number is, the better. READ MORE

How to get started with a weight loss plan

Taking the first step is the most important part of any journey, as it is with weight loss. There are a couple of things that can be helpful to keep in mind. READ MORE

Diet derailing…How to stop it

Did you attempt to start a new diet?  Are you sticking with it? Don’t feel guilty if you’re not, because our research says you are not alone READ MORE